In our previous two lessons we learned about influencing Parliamentarians and influencing the Public Service. We looked specifically at the Policy Cycle and how to engage with it.
We need to remember that nature abhors a vacuum and if you are not out there selling your cause someone else will be out there selling theirs. Policy marketing is a competitive business. I want to look now at some of the less well known and less seen influences on public policy. I do this to help you think big and think strategically about what you want for the country, because others are.
In this lesson we are going to cover:
- The political parties and party factions
- Media ownership
- The security establishment
- Corporate funding and organised crime